Why create internal corporate training videos?
Internal training is now a major strategic asset to improve the skills of employees and accelerate their integration. With training videos, you can impart key knowledge in a more comprehensive way interactive and engaging, while achieving significant savings in time and resources.
The benefits of internal training videos
- ⏳ Save time : No need to repeat the same instructions for each new hire or session. A well-designed video can be viewed at any time, allowing your employees to learn at their own pace.
- 💼 Optimize resources : A single video can be used by many employees, eliminating the need for repeated in-person training.
- 🔥 Strengthened commitment : Videos capture the attention of employees more, thus promoting better retention of information.
Do you find video creation complex? Don't panic!
Contrary to what you might think, create vocational training videos does not require being an expert in audiovisual production. With the right tools and careful preparation, you can produce quality, effective, and engaging videos.
The 7 golden rules for successful internal training videos:
1. Engage your audience from the very first seconds
The Success of a training video relies on the very first few seconds. If you don't get the attention of your viewers quickly, they may drop out. For that, go Straight to the point and immediately present the final result or the objective of the training.
How do you captivate from the start?
- Show the expected result : If you are making an explanatory video, reveal the final product or the concrete benefit for the user from the start.
- Be direct and powerful : Avoid long and boring introductions. The key is to engage your audience from the very first moment.
💡 Tip : For example, in a video about using internal software, start by showing the final interface once set up. This will help employees understand immediately What they will learn and How will it be useful for them.
2. Optimize the title and thumbnail of your internal training videos
The title and thumbnail of your videos are the first things your employees will see. A catchy title and a compelling thumbnail can make all the difference in engaging your audience.
Create a compelling title
A good title should be at the same time:
- Clair : It should specify exactly what the video is about.
- Eye-catching : Use words that arouse interest.
- Optimized for SEO : Integrate relevant keywords to promote the referencing of your internal videos in the company's shared libraries or platforms.
👉 example :” How to successfully complete internal corporate training in 5 simple steps ”. This title immediately draws attention and suggests a structured method.
Choose an effective thumbnail
The thumbnail should capture attention at a glance and provide a clear overview of the content of the video.
- Use a simple and representative image : The core element of your video (such as a software screen or a key process) should be highlighted.
- Limit distractions : Avoid unnecessary graphic elements that can distract attention from what matters most.
💡 Tip: Opt for a clear picture which perfectly represents the subject of the training. For example, for a video about using a new tool, show the interface or a specific action that relates directly to the content.
3. Facilitate access to your internal training resources
A good organization of resources is essential for effective internal training. By centralizing your videos in a shared library, you allow your employees to access them easily and at any time. This not only promotes independent learning, but also the regular review of skills.
Why is a shared library essential?
- 24/7 access : Your employees can watch the videos whenever they want, which is particularly useful for those who need to review certain concepts or processes.
- Independent learning : Each employee moves at their own pace, optimizing information retention.
- Reduction in repetitions : Centralizing your videos in the same space avoids constantly repeating the same instructions.
How do you organize your training videos effectively?
- Sort by topic or skill : Create clear and logical categories so employees can quickly find the videos they need (for example, “Software Training,” “Management Skills,” “Internal Processes”).
- Add descriptions : For each video, include a short description so your employees know exactly what they are going to learn before they get started.
- Set up an internal search engine : This will make it even easier to quickly access relevant videos.
💡 Tip: Remember to keep your library up to date by adding new videos regularly and archiving old videos that are no longer current. One well-structured library increases the effectiveness of corporate training and simplifies learning.
4. Choose short and impactful videos
For a internal training effective, it is crucial not to overwhelm your employees with videos that are too long. Short and powerful videos allow your employees to stay focused and better assimilate information.
Why are short videos more effective?
- Improved concentration : Videos under 3 minutes capture attention better, avoiding cognitive fatigue that can occur with videos that are too long.
- Optimized memory : Short content makes it easier to retain information and allows employees to quickly review key points.
- Time saver : A short video makes it easier for employees to fit into even their busy schedules.
How do you divide a topic into short modules?
- Cut out complex topics : If a training course requires more time, split it into several modular videos of 2 to 3 minutes each. Each module should cover a single specific point or process.
- Create a training path : Organize your videos sequentially to allow your employees to follow a logical learning path.
💡 Tip: Use the method of microlearning, each video answers a specific question or explains a task in detail. For example, for a software tutorial, a video could be dedicated only to installation, another to configuration, etc. This allows for a gradual assimilation of skills.
5. Create eye contact to engage your audience
One internal training video effective should not be limited to static slides. To really capture the attention of your employees and keep them engaged, establish a eye contact directly looking at the camera. It creates a more personal connection and makes the training more dynamic.
Why is eye contact important?
- Emotional connection : Looking at the camera gives the impression that you are speaking directly to your viewers, involving them more in the learning process.
- Strengthened commitment : Videos that include human interactions, such as a trainer speaking directly to the audience, get more attention and interest.
- Increased professionalism : It makes the video look more professional and serious, compared to simply recording slides.
How do you make good eye contact?
- Look directly at the lens : Imagine that you are talking to a real person, it will make your speech more natural and engaging.
- Use positive body language : Smile and use gestures to emphasize your key points, this helps maintain interest and shows that you are passionate about the subject.
💡 Tip: Interspersed between the visual sequences of yourself and the slides to maintain a good balance. This makes the video more interactive and prevents your collaborators from getting tired of only visual or textual content.
6. Use good light for quality videos
No need for expensive equipment to succeed in your internal training videos. A good natural light can make all the difference, making your video more enjoyable to watch and effortlessly looking professional.
Why is light important?
- Improved visibility : Good lighting ensures that your face is clearly visible, making the video easier to follow.
- User experience : A well-lit video is more comfortable to watch, which can help keep your teams' attention longer.
- Professional image : Even without specialized equipment, good lighting makes your video look more polished and engaging.
How to optimize natural light?
- Position yourself near a window : Position yourself in front of a natural light source, such as a window, to evenly illuminate your face.
- Avoid backlights : Do not place the light source behind you, it will make your face dark and hard to see.
7. Show your enthusiasm to captivate your viewers
That you explain a complex procedure Or a simple task, your keenness is a key factor in making training engaging. If you are passionate about what you teach, your employees will feel it and will be more motivated to follow the video carefully.
Why is enthusiasm essential?
- Increased engagement : Your positive energy captures attention and motivates your viewers to stay focused throughout the training.
- Better information retention : An enthusiastic trainer makes the training more memorable, which helps to better assimilate concepts.
- Creating a dynamic atmosphere : Enthusiasm turns a simple video into an interactive and enjoyable experience.
How do you express your enthusiasm?
- Use an energetic tone : Vary the intonation of your voice to avoid monotony and maintain the interest of your viewers.
- Use open body language : Smile, do natural things, and show that you are invested in what you are explaining.
- Highlight the benefits : Make it clear how the skills or knowledge shown in the video will directly benefit your employees.
💡 Tip: Practice your speech before filming so you feel more comfortable and confident. It will make your keenness more natural on screen and will help maintain a high level of engagement.
How to properly prepare an internal training video in a company?
Good preparation is essential to succeed in your internal training videos. Before you even start filming, it's crucial to define your goals and understand the needs of your collaborators.
1. Ask yourself the right questions
Before you start making your videos, take the time to clarify your goals. This will allow you to create more targeted videos, adapted to the expectations of your employees.
Here are the essential questions to ask yourself:
- Who is my audience?
- Determine the skill level of your employees. Are they new to the subject or are they already familiar with the subject?
- What problem will this video solve?
- Identify the specific problem that your employees face. Each video must offer a clear solution to a defined problem.
- What results should my viewers achieve after the video?
- Be specific about what skills or knowledge your employees need to acquire. For example, after watching the video, do they need to know how to set up software, use a tool, or apply a procedure?
💡 Tip: By clearly defining these elements, you will avoid overwhelming your employees with unnecessary information. Each video should be concise and focused on a specific objective to maximize the effectiveness of internal training.
2. Target a specific problem
To maximize the impact of your internal training videos, each video must deal with a specific problem. Instead of covering multiple topics in one video, focus on a single skill or process.
Why focus on a specific problem?
- Clarity and simplicity : A video that targets a single problem is easier for your employees to follow, which allows for better understanding.
- Increased efficiency : By focusing each video on a specific skill, you make learning more effective and promote better information retention.
- Learning flexibility : Employees can choose to only watch videos that are relevant to their immediate needs, without having to browse irrelevant content.
How do you identify the right subject?
- Break down complex processes : If a topic is too broad, break it up into several shorter videos. For example, if you are training your employees on new software, make a video for each step: installation, configuration, use.
- Meet immediate needs : Focus on critical skills Or the daily processes which your employees often encounter difficulties with.
💡 Tip: Create a series of short videos, each dedicated to a specific problem. This makes it possible to build a content library where employees can choose the most relevant video according to their current needs.
3. Clearly define the goals of the video
For one internal training video is really effective, it is essential to clearly define the learning goals. Your employees should know exactly what they are going to learn and what skills they will acquire after watching the video.
Why are clear goals essential?
- Precise orientation : Well-defined goals let employees know exactly what they need to master at the end of the video.
- Improving engagement : When viewers understand the expected results, they are more motivated to follow the training carefully.
- Assessment of achievements : Clear goals make it easy to measure the effectiveness of training, both for you and for employees. You can also read this article to find out 3 methods to calculate the ROI of your training courses successfully : Calculate the ROI of your training.
How do you define goals explicitly?
- Use concrete sentences : Be specific about the skills that your employees need to acquire. For example, “After this video, you'll be able to configure X software for internal data management.”
- Link goals to concrete actions : Employees need to understand what they will be able to achieve after the training. This reinforces the relevance of the video.
💡 Tip: Integrate the goals of the video right from the start so your employees know what they are going to learn right away. This helps them stay focused and assess their progress throughout the course.
4. Write a precise script
One well-written script is the key to a successful internal training video. It allows you to structure your content effectively and ensure a clear and consistent message throughout the video. By preparing what you are going to say in advance, you avoid mistakes and maximize the effectiveness of your recording.
Why is a script essential?
- Structure and clarity : A script organizes your ideas logically, ensuring that information progresses smoothly. This makes it easy for your employees to follow the video.
- Time saver : By following a script, you reduce hesitation and unnecessary breaks, which speeds up the recording process.
- Anticipation of questions : A good script takes into account the questions your viewers may have and answers them proactively.
How do you write an effective script?
- Organize your content in stages : Detail each point or stage you want to cover, making sure to follow a logical progression.
- Be concise : Avoid long sentences or unnecessary information. Get right to the point to keep the attention of your employees.
- Prepare examples : Incorporate practical examples into your script to illustrate the concepts you are presenting. This makes the training more concrete.
5. Prepare and save
Before you hit the “save” button, it's essential to be well prepared. Rehearsal beforehand will allow you to identify any hesitations and optimize the video flow. Good preparation ensures a smooth and professional training video.
Why is repetition crucial?
- Fluidity of speech : By repeating aloud, you identify passages where you might stumble or lack clarity. This allows you to correct and adjust your speech before the final recording.
- Strengthened trust : The more you rehearse, the more comfortable you feel in front of the camera. It makes your presentation natural and engaging.
- Reduction of errors : Rehearsal decreases the risk of errors or unexpected breaks during the recording, which improves the final quality.
How to prepare properly before recording?
- Practice out loud : Simulate shooting according to your script. This will help you adjust your pace and make the speech more natural.
- Review the content : Make sure that all the important points are well covered and that the structure is consistent.
- Test the equipment : Make sure the camera, sound, and lighting are correct before you start recording. This avoids having to retake shots due to technical problems.
Conclusion
By applying these 7 golden rules, you will be able to create internal training videos at once captivating, effective and instructive. The secret to success lies in the ability to keep your videos Short, dynamics and well-structured, while actively engaging your employees.
- Courtes : Short, focused videos maximize attention and information retention.
- Dynamics : An energetic tone and engaging visuals keep viewers interested.
- Structured : Good preparation and a clear script ensure a smooth and logical transmission of knowledge.
By following these tips, your employees will be more motivated to follow the training courses and will derive maximum benefits from this content. Vos training videos will become a powerful lever to strengthen skills and commitment within your company.
So, ready to improve your internal training with powerful and effective videos?
